Tips for Organizing an Extraordinary Company Event
Annual company events are a big deal. There is something quite compelling about gathering an entire company’s staff in one place outside of the regular work environment, whether it is for recreational or business purposes.
Even if it sounds like a simple task, a lot goes into planning a successful company event, regardless of its size. Here are some tips to help you ace your next annual company event.
Define Your Objective
What are you trying to achieve with this event? Do you want to promote networking, share relevant company information, or create a space for recreation where your employees can forget about work and relax? Your goal will help you determine the theme for your event.
Consider Hiring a Professional Planner
Finding the best venue, booking the right caterer, defining the agenda, and planning all the details for X amount of people is very time-consuming. If you feel like you already have your hands tied with everything you do daily, you might want to consider hiring help. A professional event planner will help you take care of all the details of your event, so you can use your time to focus on other essential tasks.
Start Promoting Your Event Early
Ongoing communication about your event is essential, and it should start early. You don’t want to announce your big event a week or two before it happens. Ideally, your guests should be aware it’s happening about a month in advance. Take this time to build some anticipation and excitement, and slowly reveal the details.
Keep a Close Eye on Your Expenses
Companies usually have a strict budget, so sticking to it is crucial. If you have designated an internal resource to manage your expenses, meet with them before the planning starts. Keep track of all your costs from start to finish and make sure there is a reason for each one of them. If you’re working with a professional event planner, this is much easier. All you have to do is communicate your budget to your planner, and they will take care of the rest.
Add a Little Zing
Regardless of the primary goal of your event, there should always be room for a little something special that can help you turn your game up a few notches on the memorability scale. You want your guests to enjoy the event and, ideally, keep it in their memories for years to come. That extra element is usually related to entertainment, but it could be anything. Don’t be afraid to get creative and give your guests an experience they will never forget.