In Rembrandt Yard Art Gallery & Event Center

Advertising Your Event: Utilizing Social Media and Online Resources

Whenever you plan an event, there’s one thing that always lingers in the back of your mind: having high attendance. Of course, you’re not investing time and money planning an event to have a couple of folks join you on that day.

One of the most important parts of planning an event is promoting it, although, sometimes it can be a little overwhelming. You know the feeling. Throughout the process, you might find yourself thinking —am I doing enough to promote my event? Here are some tips to help you make the most of your event promotion:

Identify Your Audience

Before you start moving around trying to promote your event, you need to take a moment and identify clearly, who you want to participate in this event. What type of audience is your event meant to gather? Knowing this will help you define the best ways to reach out to your audience.

Target the Right Social Media Channels

Once you know who you’re trying to talk to, ask yourself: if you needed to find your audience online somewhere, where would that be? Identifying which social network is most popular among your target audience is crucial. You don’t want to invest time and effort promoting your event on Twitter or LinkedIn when, in fact, the majority of your audience is on Facebook.

Leverage the Power of Hashtags

Creating a hashtag for your event can help you increase your reach. Launch it a few weeks before your event and use as frequently as you can. In addition to allowing you to reach more people, this is also a great way to monitor engagement.

Consider Paid Advertising

Paying for advertising can be expensive. However, if you can find the funds for it, by using the right platform, the investment will be worth it.

Have Your Vendors Advertise Too!

You can turn your vendors into allies for event promotion. It never hurts to ask them to share your posts and spread the word. Don’t be shy to ask your friends, too. You might be able to reach people through them that you wouldn’t have been able to reach otherwise.


Event promotion is a big deal. Take time to add it into your event planning. With a little dedication, the final result will be worth every second you invest in this.